As AI technologies continue to evolve at rapid speed, they bring not only opportunities, but unique challenges as well, one of which is its ability to produce incredibly accurate imitations of one’s likeness, voice and facial features or “Deepfakes”. This phenomenon is a growing concern particularly among creatives and public figures. Notably, more than 200 top musicians signed an open letter in April speaking out against the use of AI in the music industry.
Like many other AI-related issues, there is still a significant legal grey area due to the lack of specific regulations targeting such concerns. However, Denmark is stepping forward with potentially groundbreaking legislation that grants individuals copyright control over AI-generated deepfakes. While the issue is largely rooted in personal rights, this move offers a glimpse into how Intellectual Property (IP) frameworks may evolve in the face of AI challenges.
Denmark to Amend Copyright Law to Combat AI Deepfakes
It was recently announced that Denmark plans to amend its copyright law to give individuals ownership over AI-generated deepfakes that replicate their likeness, voice, or facial features. Backed by wide parliamentary support, the amendment will enable individuals to request the removal of unauthorized AI-generated content from digital platforms.
This initiative also covers realistic digital imitations of artists’ performances and includes penalties for platforms that fail to comply. In an interview with CNN, Culture Minister Jakob Engel-Schmid highlighted the potential abuse of digital identities and mentioned the possibility of imposing substantial fines on violators.
As Denmark prepares to assume its upcoming EU presidency, the country seeks to position itself as a leader in protecting personal identity through IP legislation. This move sends a strong message that every individual has the right to control their own body and voice both offline and online.
This new regulation marks a pioneering step in aligning copyright law with the challenges posed by generative AI, blending elements of personal identity protection and modern IP enforcement.
How About Application in Indonesia?
Are Image Rights Legally Protected under Indonesian IP Law?
The core issue here lies in image rights, referring to a person’s legal authority to control the commercial use of their identity such as name, image, voice, and signature. While Indonesia does not yet have a regulation that specifically addresses image rights, the concept is closely intertwined with Trademark Law and Copyright Law, which are frequently handled by experienced IP law firms in Indonesia.
For instance, Article 21 of Law No. 20 of 2016 on Trademarks stipulates that a trademark may be rejected if it resembles the name of a well-known person without consent. This provision indirectly protects image rights and emphasizes the commercial value of personal identity an aspect often evaluated during Indonesia trademark registration and patent search procedures.
Additionally, Article 12 of Law No. 28 of 2014 on Copyright prohibits the use of a photograph for commercial purposes without written consent. This reflects a recognition of image rights in existing copyright regulations, which are typically overseen by a qualified copyright law firm in Indonesia.
In summary, although there is no standalone image rights law, Indonesia’s existing IP laws provide foundational protection. Legal support from an Indonesia IP consultant or litigation lawyer in Jakarta may help ensure that individuals and creators are well-protected especially in cases of potential copyright infringement in Indonesia or unauthorized commercial use.
Conclusion
Denmark’s initiative is part of a larger global movement to bring AI-related risks under legal scrutiny. As countries like Denmark take action, it raises important questions for other jurisdictions including Indonesia on whether current laws are adequate to address evolving threats to identity, privacy, and creative ownership.
In today’s digital landscape, being informed and adaptive is essential. For further insights on Intellectual Property in Indonesia, including copyright, trademark litigation, or patent advisory, please feel free to reach out to your trusted IP law firm in Indonesia or contact us directly at ambadar@ambadar.co.id.
Sources:
- https://edition.cnn.com/2025/06/27/business/denmark-ai-law-scli-intl
- time.com/7298425/ai-deepfakes-denmark-copyright-amendment/
- https://www.theguardian.com/technology/2025/jun/27/deepfakes-denmark-copyright-law-artificial-intelligence
Written and reviewed by Nabil Argya
