Jennie of BLACKPINK has registered her trademark, signaling her commitment to protecting her brand. This move done by Blackpink Jennie reflects how trademarks are becoming essential for modern-day celebrities.
That’s why an intellectual law firm holds an essential role in preventing any piracy issue. In this post, we will delve into the implications and significance of registering a trademark, coupled with the information regarding Jennie’s smart decision for her branding.
The Importance of Blackpink Jennie’s Trademark Registration
Trademarking her name is the right way for her to hold the exclusive rights to it. No one will be able to use her name nor duplicate it for any purpose, helping her to authorize a strong and recognizable identity.
Why Branding Matters for Celebrities?
There are a few key things behind the term “branding” for celebrities. In regards to the large followers, they mostly share the same beliefs. With such massive reach, having legal and strong branding does the job of protecting their originality.
Once a celebrity owns a trademark, it can be an indication that they are planning to create solo activities and businesses. This helps them to solidify their statuses. No one can use a similar or the same name for trademark registration.
This is useful to clear any confusion that might happen to customers. Celebrities can have exclusive rights and legal ownership to use their trademark for any business activities. Allowing them to utilize it as legal personal branding.
Every brand owned by celebrities like Blackpink Jennie can be protected using an IP law. Making it easier to be recognized in the market with originality and legality.
The Role of Trademarks in Protecting Personal Brands
Trademarks perform as more than just legal protections. They are essential components for a brand to position itself in the market. They ensure market security, and legal authority, and hold an important role in enhancing the value of a brand.
A trademark refers to a word, phrase, or symbol that is legally established or registered to represent a company or product. It grants the owner exclusive rights to utilize it for goods and services identification purposes.
Simply, the main purpose of a trademark is to ensure that consumers can recognize products and services that come from different origins. Eliminating the confusion that happens in the marketplace. There are several advantages to registering a trademark:
1. Exclusive Rights
The owner holds exclusive rights in using the trademark for the services or products it is registered for. Preventing it from being authorized by others using similar marks that can confuse customers.
2. Asset Building
As the brands expand and grow, trademark services can be a valuable asset over time. It gains recognition and increases its value, making it easier to be licensed.
3. Deterrence and Legal Protection
A legal trademark acts as the identification of ownership, preventing others from using it. In the event of infringement, this helps to confront unauthorized users and counterfeiters, ending with a simple legal process.
What is ‘Jennie Ruby Jane’?
Revealed after the announcement about contract renewals for Blackpink, “Jenny Ruby Jane” has been used as a registered trademark for 10 categories. Some of them are clothing and accessories, jewelry, cosmetics, bags, and other products.
How This Name Represents Jennie’s Personal Identity?
Blackpink Jennie’s birth name and Korean name is Kim Jennie. This is also her legal name which was previously revealed by the rapper on a variety show. However, the name change happened in New Zealand while she was studying.
Her successful acquisition of the Jennie Ruby Jane trademark is a significant step towards protecting her brand. The name has been officially announced by her as her legal name and is used in her social media.
Both her Instagram and her YouTube channel name changed to her English name and even used it as the new name in her acting debut. With the recent news that Blackpink Jennie has trademarked the new name, it spreads curiosity among Blackpink fans.
They are eagerly waiting for her upcoming next album will be released under this identity. It has been a long transformation from a K-Pop idol to a versatile artist, gaining fams and fans as she builds her career path with the new brand.
The Implications of the Trademark Registration
Since the trademark services functioned as a source indicator, it has a great impact on the entertainment and fashion industries. Helping a person, brand, or company to carve an influencing path in their business journey.
Impact on the Fashion and Entertainment Industries
Having a famous trademark in the fashion industry is critical to building a strong brand identity. People tend to trust brands which have already registered a trademark as legal proof of a trustworthy product or service.
When the core product of a fashion brand has grown consumer recognition, it means that there’s value in gaining new opportunities by using the same trademark in a similar market. Obviously like what Blackpink Jennie did.
The recent fashion industry landscape shows that memorable branding significantly impacts the success of a company or personal business. Here, trademarks act as the foundation to build those profitable results.
How This Could Shape Jennie’s Business Ventures?
Taking the decision to register her name, Blackpink Jennie ensures that she has full control over the use of the trademark for the sake of her business. It lets her launch products or services bearing its name and is safe from unauthorized uses.
It reflects a long-term vision and demonstrates the desire to be versatile beyond her career in the music industry. The loyal fan base and her influence are a great combination, along with the trademark to shape her future success in business ventures.
The step towards exploring new business opportunities becomes more visible and possible. People cannot wait to see the expansion of her businesses and exciting projects in the future.
For any individual or company aiming to create a unique and legal market presence, it is essential to secure their identity. Utilizing a trademark is a smart way to achieve this valuable goal.
As Blackpink Jennie did, a trustworthy trademark service is the right partner to work with. It is recommended to seek protection by registering your copyright and trademark with a law firm like Am Badar & Am Badar. Visit our insight page or contact us for more details!
References
- https://kpopalerts.fr/en/articles/jennie-depose-le-nom-jennie-ruby-jane-157
- https://trademarks.justia.com/979/10/jennie-ruby-97910048.html
- https://www.thestatesman.com/entertainment/blackpink-star-jennie-secures-trademark-for-jennie-ruby-jane-in-south-korea-1503328010.html
Reviewed by Nabil Argya Yusuf
