2 September 1965 – 2 September 2026
Some institutions grow by keeping pace with the times.
Others endure because they are able to grow alongside them.
On 2 September 2026, Am Badar & Am Badar celebrates its 61st anniversary.
Sixty-one years is more than the passage of time. It is a journey of trust built, knowledge passed down, generations carried forward, challenges overcome, and commitments upheld.
On 2 September 1965, when Intellectual Property practice in Indonesia was still in its early stages, Mr. Toetoen Ambadar, S.H., founded Am Badar & Am Badar with a simple yet visionary purpose: to provide legal protection for creators, inventors, and entrepreneurs.
At the time, there were still few law firms that placed particular emphasis on the protection of Intellectual Property.
Today, 61 years later, that vision has grown into an institution with extensive experience across various aspects of Intellectual Property.
From an office established in 1965, Am Badar & Am Badar has grown into a recognized name in IP practice in Indonesia.
And the journey continues.
61 Years: More Than Simply Enduring
Longevity is often something that is easy to celebrate. Yet, for a law firm, enduring for 61 years is about much more than age.
The legal landscape has changed.
Regulations have changed.
Technology has changed.
The way people create has changed.
The way companies build and manage their brands has changed.
Even the forms of Intellectual Property that require protection continue to evolve.
From conventional industries to the digital economy, from trademarks and patents to biotechnology, software, digital content, and emerging innovations, the world of IP continues to move forward.
Amid these changes, the greatest challenge is not simply preserving what has already been built, but ensuring that the experience of the past remains relevant in addressing the challenges of the future.
And perhaps that is the true meaning of 61 years of Am Badar.
Not merely because it has remained standing.
But because it remains relevant, continues to evolve, and continues to earn the trust of its clients.
Strength Built Over Six Decades
1. Consistent Specialization in Intellectual Property
One of Am Badar’s greatest strengths is its consistency. From the outset, Intellectual Property has been a core part of the firm’s identity.
Today, Am Badar’s services cover a broad range of areas, including:
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Trademark
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Patent
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Copyright
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Industrial Design
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Plant Variety Protection
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Domain Name
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IP Prosecution
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IP Enforcement
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Litigation & Dispute Resolution
Decades of consistency have produced something that cannot be built overnight:
Institutional knowledge.
Knowledge that does not reside solely in one individual, but has accumulated through the experiences of multiple generations, industries, types of IP assets, and legal challenges.
2. Combining Legal and Technical Expertise
Intellectual Property has a unique character.
On the one hand, it requires a strong understanding of the law.
On the other, particularly in patent matters, it requires an understanding of the underlying technology being protected.
This is why one of Am Badar’s key strengths lies in having a team whose capabilities extend beyond legal considerations to encompass technical expertise.
Such expertise includes fields such as life sciences and mechanical & electrical engineering.
This approach enables an IP matter to be understood more comprehensively:
What has been invented? How does the technology work? What is its legal significance? And how can effective protection be established?
This is one of the defining characteristics of true IP practice.
From Protection to Enforcement
Protecting an IP asset does not end when a certificate is issued.
A trademark must be monitored.
A patent must be maintained and defended.
An industrial design must be protected.
A copyright may require enforcement.
And when a dispute arises, rights holders need a strategy to defend their assets.
Therefore, the ability to move seamlessly from prosecution to litigation represents an important added value. Am Badar has experience in IP registration and prosecution, as well as enforcement, dispute resolution, and litigation.
Through this approach, IP protection can be viewed as a comprehensive journey:
Create → Protect → Manage → Enforce
From One Generation to the Next
One of the greatest achievements of a 61-year-old institution is not the awards it has received, but its ability to regenerate itself without losing its identity.
Am Badar has journeyed across generations.
The first generation laid the foundation.
The next generation carried it forward and continued to develop it.
This evolution has become part of the firm’s transformation—a reminder that preserving a heritage does not mean resisting change.
Quite the opposite.
A strong heritage provides the foundation from which change can be embraced with confidence.
As Indonesia Changes, Am Badar Continues to Grow
Am Badar’s 61-year journey is also part of Indonesia’s own journey.
Indonesia in 1965 was, of course, vastly different from Indonesia in 2026.
The economy has developed.
Industries have grown.
Technology has undergone a revolution.
Indonesian companies are increasingly confident in entering global markets.
And Intellectual Property is increasingly understood not merely as a form of legal protection, but as a strategic asset and a source of economic value.
In this context, the role of IP professionals has also evolved.
Today, an IP professional cannot rely solely on an understanding of legislation. They must also understand business, technology, branding strategy, markets, risk, and how an intellectual asset can generate value for its owner.
This is the challenge that Am Badar will continue to embrace moving forward.
Information Security: Protecting What Is Entrusted to Us
In the world of Intellectual Property, information is an asset.
Behind a patent application may lie technology that has not yet been made public.
Behind a trademark filing may lie a company’s business expansion strategy.
Behind a legal dispute may be highly sensitive business information.
For this reason, maintaining confidentiality and information security has become an increasingly important part of professional services.
Am Badar’s commitment to this area is reflected, among other initiatives, in the implementation of ISO/IEC 27001:2022 – Information Security Management System.
This is a meaningful step in meeting the demands of the modern professional environment: providing quality legal services is not only about delivering sound advice, but also about safeguarding the information entrusted to us by our clients.
What Truly Defines Am Badar’s Value
When the entire journey is viewed as a whole, Am Badar’s value does not lie solely in the number of years it has been in existence.
Several elements form the foundation of its strength.
First, experience.
Sixty-one years provide a perspective that cannot be acquired overnight.
Second, specialization.
A consistent focus on Intellectual Property enables the development of deep and specialized expertise.
Third, the combination of legal and technical expertise.
This is particularly important in addressing increasingly complex patent and technology matters.
Fourth, end-to-end capability.
From prosecution and portfolio management to enforcement and litigation.
Fifth, an international network.
Because modern IP no longer stops at national borders.
Sixth, regeneration.
The ability to carry forward the same values while embracing new perspectives.
Seventh, adaptability.
A commitment to continuously evolve in response to technology, business, regulations, and clients’ needs.
And most importantly:
Trust.
Because ultimately, a law firm does not merely provide professional services.
It safeguards what has been entrusted to it.
61 Years, and Still Standing
There is a beautiful irony in the world of Intellectual Property.
We work to protect something that begins with an idea.
And Am Badar itself has endured for 61 years because of an idea born in 1965:
That creators, inventors, and entrepreneurs need protection for what they create.
That idea has not been diminished by the passage of time. Instead, it has become increasingly relevant.
Because the more advanced a country becomes, the more important it is to protect innovation, creativity, technology, and identity.
Thus, Am Badar’s 61-year journey is more than the story of a law firm.
It is the story of an idea that has endured across generations.
It is the story of an institution that has journeyed through changing times.
It is the story of people who have joined, learned, contributed, and carried the baton forward.
It is the story of clients who have entrusted their intellectual assets to us.
And it is the story of a commitment to continue providing protection in a world that never stops changing.
Looking Forward: The Next 61 Years
Sixty-one years is not the finish line.
It is a moment to look back at what has been built while looking further ahead toward what lies beyond.
The future of Intellectual Property will bring different challenges:
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Artificial intelligence
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Digital economy
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Biotechnology
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Global brands
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Emerging technologies
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Cross-border disputes
As well as countless other forms of innovation that today may not even be imaginable.
To meet these challenges, experience alone is not enough.
It requires the curiosity to keep learning, the courage to adapt, and the commitment to uphold the highest standards of professionalism.
And perhaps that is both the challenge and the opportunity for Am Badar & Am Badar as it enters its next chapter:
Bringing 61 years of experience into the future.
Happy 61st Anniversary, Am Badar & Am Badar
Sixty-one years of experience have taught us one thing:
What enables an institution to endure is not merely the length of time, but the values it continues to uphold.
From 1965 to 2026.
From one generation to the next.
From protecting creations and inventions to navigating the era of digital innovation.
Am Badar continues to move forward.
Not merely to preserve what has been built.
But to continue building what will be passed on.
61 Years of Experience.
61 Years of Trust.
61 Years of Protecting Innovation.
Happy 61st Anniversary, Am Badar & Am Badar.
May six decades of journey and experience serve as the foundation for the decades to come.
Preserving Heritage.
Protecting Innovation.
Strengthening the Future.
Am Badar & Am Badar — 61 Years and Still Moving Forward.
Author: Woeel Maya
